About Us
ALEWK (pronounced: "A LOOK") – Your Eco-Friendly Online Shop for Sustainable Living.
At Alewk.club, we believe shopping should be more than just a transaction—it should be a conscious choice that reflects your values. That’s why we bring you ethically curated, sustainable products that empower communities, protect the planet, and prioritise quality.
Every purchase you make supports purpose-driven brands that care about people and the environment. As a small, passionate team based in Brighton and Hove, we are committed to helping you discover stylish, eco-friendly choices that make a real impact.
Shop ethically curated, sustainable products that align with your values and make sustainability effortless.
Our Story
Alewk.club started as a passion project, inspired by a desire to live more intentionally, stay connected with nature, and foster meaningful connections within the community. The phrase “live where you live” is at the heart of everything we do—it’s about being present in your surroundings, embracing the beauty in small, everyday moments, and making choices that reflect your values.
As we became more mindful of our own impact on the planet, Our goal is simple: to create a space where conscious consumers like you can shop with confidence, knowing that every purchase is contributing to a better future, .
We’re still a small team, but our vision is big. We’re here to prove that small, thoughtful actions—like choosing sustainable products or planting trees—can lead to meaningful change.
Our Commitment to the Planet
Sustainability is at the core of Alewk.club. We carefully curate every product in our collection, ensuring it meets high standards for ethics, quality, and environmental responsibility. But we know there’s more to creating a better future than simply selling sustainable products.
That’s why we’ve partnered with Ecologi to plant trees and support reforestation projects around the world. Every time you shop with us, you’re helping us combat deforestation, reduce carbon emissions, and restore vital ecosystems. Together, we’ve already planted hundreds of trees—and this is just the beginning.
Why Shop With Us?
A Curated Marketplace: We’ve done the hard work for you, handpicking only the best sustainable and ethically sourced products.
Supporting Small Business: As a small team based in Brighton and Hove, we’re passionate about supporting other small, purpose-driven brands.
Positive Impact: Every purchase contributes to reforestation efforts and helps us take one step closer to a healthier planet.
Community Focused: We’re not just a business—we’re part of a growing community that values intentional living, sustainability, and shared impact.
MEET OUR FOUNDER: PETER L. BARBE
Peter was born and raised on Mahé, the main island of the Seychelles, where island life fostered his deep connection to nature and love for the outdoors. Twenty years ago, he moved to West London, England, to begin a new chapter and has since made his home in Brighton and Hove. Here, he’s found a way to combine his love for the outdoors with a philosophy of intentional living.
His journey from Seychelles to the UK has been a defining experience, shaping who he is today. Through ALEWK.CLUB, Peter hopes to inspire others to embrace mindfulness, sustainability, and the simple joy found in life’s everyday moments.
Join the Alewk Movement
Alewk.club isn’t just an online shop—it’s a movement for mindful living. We’re here to show that sustainable choices don’t have to mean compromise. With every product you choose, every tree we plant, and every small action you take, we’re building a brighter, more sustainable future—together.
So, take “A Look”—browse our collection today and find products you’ll love, created by brands you can trust. Let’s live where we live, care for our planet, and make every purchase count.
Thank you for supporting a small business with a big vision. Welcome to Alewk.club